Understand pricing strategy and how to communicate it like never before.

Pricing Certified will refine your understanding of pricing strategy and help you to successfully communicate the intricacies of pricing models to your organization. Familiarize yourself with essential pricing theory and expand your knowledge on suitable cost types for your product, with tuition from a pricing expert.

  • 5
    hours of content
  • 6
    modules

  • 7
    templates & frameworks

  • Expert
    insights

  • 100%
    self-paced
  • Official
    certification
SEC | Pricing Certified | Masters badge

Understand pricing strategy and how to communicate it like never before.

Pricing Certified will refine your understanding of pricing strategy and help you to successfully communicate the intricacies of pricing models to your organization. Familiarize yourself with essential pricing theory and expand your knowledge on suitable cost types for your product, with tuition from a pricing expert.
SEC | Pricing Certified | Masters badge
5 hours of content
6 modules
7 templates & frameworks
Expert insights
100% self-paced
Official certification
Trustpilot
SEC | Pricing Certified | Masters - Van Westendorp survey chart
 Course overview.


Pricing strategies have the power to make or break your product - when the bar is set too high, and you’ll price your customers out of the market. Set your price point too low, and you’re running the risk of undermining the quality of your product. Both make your sales team’s lives a lot more difficult. 

Pricing Certified includes comprehensive pricing theory to ensure you have a total understanding of pricing, how to collaborate with teams like product marketing, and how to make sure your sales team has their pricing messaging just right. With the right pricing, you’re setting your teams up for success in converting prospects, and holding onto your existing customers.

SEC | Pricing Certified | Masters - Van Westendorp survey chart
 Course overview.


Pricing strategies have the power to make or break your product - when the bar is set too high, and you’ll price your customers out of the market. Set your price point too low, and you’re running the risk of undermining the quality of your product. Both make your sales team’s lives a lot more difficult. 

Pricing Certified includes comprehensive pricing theory to ensure you have a total understanding of pricing, how to collaborate with teams like product marketing, and how to make sure your sales team has their pricing messaging just right. With the right pricing, you’re setting your teams up for success in converting prospects, and holding onto your existing customers.

By the end of this course, you'll be able to confidently:
  • Understand pricing strategies to a T.

  • Know what to consider when changing your pricing.

  • Understand how to conduct a pricing analysis.

  • Identify how pricing strategies vary, depending on industry.

  • Know what goes into segmenting your pricing.

  • Understand how discounting works.
SEC | Pricing Certified | Masters action shot
SEC | Pricing Certified | Masters action shot

By the end of this course, you'll be able to confidently:

  • Understand pricing strategies to a T.
  • Know what to consider when changing your pricing.
  • Understand how to conduct a pricing analysis.
  • Identify how pricing strategies vary, depending on industry.
  • Know what goes into segmenting your pricing.
  • Understand how discounting works.

"When you think you know pricing, you start this course and realize how much info you were missing. Definitely a must-have certification for any marketing specialist or leader aiming to manage pricing the right way."


Igor Kranjčec, VP of Marketing at Farseer

Tamara Grominsky
Meet your instructor. 

Tamara Grominsky is the VP of Product Marketing & Lifecycle at Kajabi, the leading all-in-one platform for knowledge creators.

A PMA Expert in Residence, Tamara builds product marketing and growth teams that drive go-to-market strategy and revenue acceleration at SMB SaaS companies.

She helps companies unlock their growth potential by identifying their winning segments, pricing models, and product strategies.

Tamara also coaches the next generation of product marketers and strategists to embrace a new philosophy of product marketing - she’s the go-to source when it comes to implementing indispensable pricing tactics.
Tamara Grominsky
Meet your instructor. 

Tamara Grominsky is the VP of Product Marketing & Lifecycle at Kajabi, the leading all-in-one platform for knowledge creators.

A PMA Expert in Residence, Tamara builds product marketing and growth teams that drive go-to-market strategy and revenue acceleration at SMB SaaS companies.

She helps companies unlock their growth potential by identifying their winning segments, pricing models, and product strategies.

Tamara also coaches the next generation of product marketers and strategists to embrace a new philosophy of product marketing - she’s the go-to source when it comes to implementing indispensable pricing tactics.
What's included when I enroll?

An awful lot of bang for your buck, that's what.

5 hours expert video lessons.

Indispensable knowledge from a pricing expert.

7 tried, tested, and vetted templates.

Access to the pricing training forever.

Coveted certification to show off to your colleagues.

What's included when I enroll?

An awful lot of bang for your buck, that's what.
5 hours expert video lessons.
Indispensable knowledge from a pricing expert.
7 tried, tested, and vetted templates.
Access to the pricing training forever.
Coveted certification to show off to your colleagues.

"For me the course is perfect! Tamara nailed all the parts and shared insights that enable us to build a good pricing strategy."


Iman Bayatra, Director, Global Product Marketing at Coachendo

What you can expect from Pricing Certified

Write your awesome label here.

Looking to learn as a team?


If you're looking to get a team of three or more certified, then speak to Matt about team rates at m.booth@teamalliance.com.


P.s. If you need help convincing the boss, we've done the hard part for you.

Looking to learn as a team?


If you're looking to get a team of three or more certified, then speak to Matt about team rates at m.booth@teamalliance.com.


P.s. If you need help convincing the boss, we've done the hard part for you.

Course curriculum.

Unlock an additional 8+ courses 🔓

Access our entire suite of courses, a free in-person summit ticket, 450+ hours of strategy content, templates & frameworks, mentorship opportunities, and more when you become a Pro+ Member.

Unlock an additional 8+ courses 🔓

Access our entire suite of courses, a free in-person summit ticket, 450+ hours of strategy content, templates & frameworks, mentorship opportunities, and more when you become a Pro+ Member.

FAQs.

Who’s this course for?

This course is packed with pricing theory that’ll supplement your knowledge, irrespective of whether you’re a product marketer directly involved in pricing, or a sales enablement professional who wants a greater understanding of pricing in order to nail down the sales team’s messaging. 

How does the course work?

Once you enroll, you’ll work through the modules and be invited to take part in activities. At the end of each module, you’ll be presented with mandatory exam questions and if you pass all these, you’ll become Pricing Certified!

How long will the course take to complete?

The course is 100% OnDemand and fully self-paced and is approximately 5 hours.

What happens if I don’t pass the exams?

If you fail the first time around you'll be given the option to retake the exam. If you fail the second attempt, unfortunately, it means you won’t get the certificate. However, all’s not lost, you’ll have still learned LOTS and you’ll be given access to the course materials for life - so you can brush up on the bits you slipped up on forevermore.

How long will I have access to the course content?

For life! One, one-off payment gives you unlimited to all the course’s content.